Nourison is a brand highly associated with quality and its no surprise shoppers seeking luxury wool rugs choose Nourison. 100% Wool Rugs by Nourison offer homeowners an incomparable feel and look. Wool rugs have been highly sought after for centuries because they are quite frankly beautiful and there is nothing like the way a plush wool rug feels under your toes. Nourison makes hundreds of styles in wool, from modern to classic and all tastes in between.